Interni marketing uključuje programe namijenjene zaposlenicima i njihovu razvoju. Usmjeren je na pronalaženje, motiviranje i zadržavanje prema potrošaču orijentiranih zaposlenika, a jako je važan za radno intenzivna, posebno uslužna poduzeća jer znanje, stručnost, aktivnosti i ponašanje zaposlenika čine proizvod koji potrošači kupuju n
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